A few years after twitter was launched, the British Broadcasting Corporation (BBC) had issued a justifiable guideline to its newsroom: Break news first on our platforms before tweeting. It’s no secret that today there are journalists who have more followers on the social media than readers or viewers of their publications or channels! With surface transmission of Covid-19 still feared, the template routine of starting the day with a crisply folded newspaper in one hand and a steaming cup of coffee in the other, has changed. News updates on the pandemic are read off smart phones, predominantly from social media sites. And all news organisations maintain a robust social media presence as it guarantees more traction for their stories. The accent is clear. Get the word out.Login to read more
The author is an Advocate, Columnist, Author & Former Resident Editor – NDTV 24×7.