//Farmer’s Unique Marketing Idea

Farmer’s Unique Marketing Idea

By switching to organic farming, Purushottam Sidhpara from Junagadh, Gujarat, cut down his input costs by 40% and water usage by 20% while earning export orders from 10 countries. He invites potential dealers/customers to his farm, to stay and eat his organic food, for free.

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The author is a former Director of Gurjarvani centre for communication and currently an environmental activist at Sevasi, Vadodara.